Bing Ads rolls out Upgraded URLs worldwide
Shortly after Google introduced Upgraded URLs — the URL format that lets customers change tracking parameters in existing ads without changing the advertisement’s background or functioning by separating the landing page information from the tracking parameters — Bing Ads declared it’d adopt them as well. Users have already been able to import advertising with Upgraded URLs from ad words since last summer. On Thursday, Bing Ads announced Updated URLs are being folded away for all ads in all Bing markets.
As in AdWords, there will be separate areas for URLs and variables:
1. Final link – This is landing page URL just and replaces the location link field. A separate mobile link can be set also.
2. Shared Tracking Theme – That Is where these using URL parameters for tracking include that information. Bing Ads advocates setting this at the account level. For these currently utilizing param monitoring to shoot keywords, you should eliminate those and instead set up keyword closing URLs.
3. Custom Guidelines – Advertizers can include more granular monitoring information for URLs and reports. Bing Ads has a complete listing of available parameters to track advertising clicks.
Updated URLs get a character limit of 2,048 instead of the 1,024 limitations of address URLs. Monitoring templates provide an additional 2,048 figures.
If you are using tracking guidelines, it is possible to fast change to Updated URLs from Bing Ads Editor. Directions are detailed in this help page. If you are utilizing auto-tagging and don’t use any tracking variables on your own URLs, there is absolutely no essential action to take at this point; Bing Ads automatically appends the UTM tags to the ending of the URL.
Destination URLs may serve through the end of the year, and transition strategies will be coming to get all ad men moved to Upgraded URLs in 2017