Digital marketing trends that drive sales
There’s not a right or wrong way to digital marketing your products. In fact, the digital marketing options available today are as numerous as your pizza options. Driving traffic to your website, however, is a perfect way to convert readers into consumers. It’s not that difficult to do. And, while you think you have exhausted every digital marketing out there, these trends may save the day.
Conversion rate optimization (CRO) is a way that website owner encourage readers to take action on their call-to-action. For instance, let’s say you want to have the reader join your e-mail list. Or, at the bottom of a post, you ask them to take a make a purchase. You would go to your website and either test or implement a change. This would increase the rate at which the reader took the desired action. It may be as simple as making your site more user-friendly, changing your template or including a few photos. Or, the customer may not see the call-to-action at all. Make it stand out on the page so that it gets clicked on every time.
Social media advertising campaigns can also be effective. On each social network the advertising technique will be a bit different, but here’s what they have in common. You have to narrow your target audience. Theoretically, let’s say you have just published a historical novel. In order to find your target audience, really consider who is reading your book. On most social media campaigns you use hashtags, but don’t hashtag everyone. You’re going to have thousands of viewers and very little clicks. Instead, only target a few people or interests—such as #history or the era of your novel. This gives you a more narrow audience. They are more likely to buy your book, as opposed to if you had millions of people looking at it.
Cost is another factor in digital marketing advertising. The only social media network I have advertised on is Facebook. Their minimum is $5/day. The ad you create is posted on Facebook and Instagram. But you can create ad campaigns on Pinterest and Twitter as well. The more places you advertise, the more opportunities you create to get people to your website. It’s the same effect from decades ago when every brand advertised on television, on the radio, and in newspapers. We may not have had the internet, but it still got people opening their wallets to support a business.
Moreover, you have to personalize your content. Blogs are fantastic. E-books, courses, and reviews are going to grab your reader. But put a human touch to your brand. Get in front of your camera and motivate your readers to act—to do something. Teach them a skill through video. If you’re a computer repair technician, show them how to repair their computer through video. Can you do this through a blog post? Of course, but it’s not going to be as effective. When a person watches a video, they comprehend information in a different way. They understand it more comprehensively and they are likely to return to you in the future.
You also have to make your website responsive. When you view your website on your computer, it’s all spaced out. But, when you view it on your phone, is it still readable? Do you have to move left to right to read it or rotate your phone? Do you have to zoom in or out? If the answer to one (or both) of these questions is yes, then you don’t have a responsive layout. A responsive layout is readable on a 13-inch Mac, A 17-inch Dell, 5-inch Samsung Galaxy and 8-inch Kindle Fire without any scrolling left to right. In fact, the website is going to look the same on any device, anywhere throughout the world. As a website owner, you want this. You don’t want frustrated customers that can’t read your content. They easily give up and move on.
Finally, you must take care of your customers. If they send you an e-mail or interact with you on social media, get back to them within 24 hours. This is giving a humanistic view of the brand. It shows the customer that you don’t hide behind your logo, but rather you care about their needs and concerns. If you can’t meet the 24-hour commitment, hire a customer care manager. They will help you answer emails, reply to social media comments and even answer phone calls if you need that service. Customers are the driving force of a business. Without customers, a business flatlines. Their word-of-mouth marketing depending if you’re breathing smoothing or gasping for air. Treat your customers like family and all the other marketing you do will be icing on the cake.