What You Need to Know About SEM Advertising
What You Need to Know About SEM Advertising
If you want to become successful on the Internet, you need to understand how to do search engine marketing. It is known most commonly by its acronym SEM, and it is a multifaceted type of marketing that will help you drive a significant amount of traffic. As with any type of marketing, there are costs that are involved. You will have to decide which type of marketing to do first. By learning how to do one particular form of marketing, and then moving on to the next, you can become very proficient and accelerate the process by which you generate revenue online. Let’s go over what Search Engine Marketing advertising is, how it works, and where you should begin.
Defining SEM Advertising
This term was actually once used to describe both search engine optimization and any other type of paid advertising online. Over the years, these have been designated with two separate acronyms. SEO for search engine optimization and SEM for any other type of marketing that has to do with paid advertising. There are many people that prefer one over the other, and it is sometimes difficult to choose which one, to begin with. However, if you want the fastest possible results, your goal is always going to be paid to advertise, on the web.
Breaking Down SEM Marketing
This type of marketing includes paid search ads on Google, Facebook, and any other platform area there is also paid search advertising, and what most people know which is called PPC advertising. PPC stands for pay per click which is exactly as it seems to state. You are paying for every click that you receive from a person that is interested in your advertisement, clicks on it, and goes through to your landing page. There is also CPM advertising which is where you are paying for banner impressions, charge for every 1000 impressions that you accrue.
Where Should You Begin?
You should begin with Google or Facebook. Both of them have a PPC advertising platform, both of which have their advantages and disadvantages. Although the setup is different, what you are doing is identical in terms of getting charged for each click that you receive. PPC advertising on Google requires you to create an advertisement called a creative, and you must have a visual URL and an actual landing page URL that people are going to. The reason for the differentiation is that the landing page URL can have a tracking ID which would be far too long to display on the advertisement itself. If you decide to go with Facebook, it is very similar, but there is one distinct advantage that Facebook has over Google. Facebook is a social media platform, one that people are using every day, and they may actually share your advertisement on their newsfeed which will be seen by hundreds or thousands of other people.
What Is Your Beginning Advertising Budget?
Your initial advertising budget should be a minimum of $100. There is a reason for starting this low. First of all, you are going to test a couple different ads, using different creatives, and also different landing pages. You will want to test a minimum of five dollars on each one, to see which one gets the best response. This may seem like a very small amount of money, but once you have tested 4 different advertisements, you can focus on the ones that got the best response. You can then increase your advertising budget on that advertisement, and continue to monitor the results. The more clicks that you get, the less each click is going to cost, and therefore your CPC is going to go down. This is how most professionals do this, except they are testing hundreds of different ads, and rolling out on several of them at a time. Since you are just starting out, start with this budget and you will soon see what results you can get.
Drawbacks To SEM Advertising
There are several drawbacks to search engine marketing when using PPC advertising. This includes the cost, and how difficult it is for beginners to learn how to set everything up. There is 1/3 problem which has to do with the fact that once someone has seen your advertisement if they do not purchase, you have simply lost money. That’s why many people have created landing pages where people can subscribe to auto responders, taking advantage of something that you are giving away for free in exchange for their name and email address. It is for this reason that many people will focus on search engine optimization because they know once they are ranked every visitor will be free. It doesn’t matter if you get 100 new visitors or a thousand new visitors, you do not have to pay for every click that you receive.
How To Succeed With SEM Marketing
The best way to succeed with this type of marketing is to actually know which landing pages are converting the best. What many people do initially is they will spend a few weeks, or even a month, ranking many different web pages for very specific keywords. Once they are ranked on the first page of Google, and they start to analyze what results they are receiving, they can then start a PPC campaign driving traffic to the same exact landing pages in order to ramp up their earnings. They will already know which pages are converting the best, and once you have that information, it’s a simple matter of driving more traffic to that page. This is how most online marketers become successful by combining both SEO and SEM.
Now that you know a little bit more about SEM advertising, you may want to get started right away. It is recommended that you purchase a couple different courses on how to do PPC advertising. You must remember that these strategies change over the years, and if you have outdated material, you should probably get something new. This will make it possible for you to use your money wisely with every SEM campaign that you set up, helping to increase your revenue.