Dr. Drew Hall – Blair Upper Cervical Chiropractic Society

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Dr. Drew Hall - Blair Upper Cervical Chiropractic Society

Based in Los Angeles, Dr. Drew Hall has been practicing Blair Upper Cervical Chiropractic since 2002. He is president of the Blair Upper Cervical Chiropractic Society (2009-present), he has spoken on the Blair technique nationally and internationally. In 2004, and again in 2016, he was recognized by his peers as “Blair Chiropractor of the Year.”

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Challenge

Challenge

The main challenge was to redesign the entire website and get overall best results. Starting with a better page loading time, easy navigation for customers, and implementation of new landing pages, opt-in pages and on demand pop-ups.

Solution

Solution

Our solution was to implement tracking codes on each and every page and then separate the triggers to respond only to certain action. Visitors would come to the website, look for what they need, and the system would, also, suggest other merchandise based on their searches similarity.

The Result of Our Work

The new redesign was rewarded by a 100 percent success rate. All visitors were shown different offers based on their initial search. We manage to increase ROI by 3 percent in the first month after the launch.

  • Increase ROI with 8% on first month.
  • Totally eliminate the cart abandon by reusing the data in the second customer visit.
  • Direct email advertising to existing customers after first purchase.
0.21% CTR
12% more CPA
8% ROI

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