Promoting Media is your link between your current position and the increase ROI position where you always wanted your company to be.
Initially, there were two tasks to complete, so two working stages have been determined:
1) To identify all the omissions that can be a barrier for promotion of the site within search engines;
2) To substantially and qualitatively increase search engine traffic to the site by creating content for
inner pages as well as the site blog.
To analyze with the help of Google Analytics those already converting for www.kraftly.com, and finally, to build semantic core we would work with while working on the content, tags and meta-tag optimization.
So far, more than 8.000 unique keywords optimized product page descriptions have been created and implemented, along with the category and subcategory page descriptions. The length of descriptions depended on the page type:
250 words for the category pages, 150-200 words for subcategory pages, and 70-80 words for the product pages.
Our solution was to implement tracking codes on each and every page and then separate the triggers to respond only to certain action.
Visitors would come to the website, look for what they need, and the system would, also, suggest other merchandise based on their searches similarity.