Challenge

Challenge

The main challenge was to separate the PPC into several compartments, independent of each other. We had to bring the ads to be responsive and to serve depending on the demographic, gender and age of the potential customers. 

Solution

Solution

Our solution was to implement tracking codes on each and every page and then separate the triggers to respond only to certain action. Visitors would come to the website, look for what they need, and the system would, also, suggest other merchandise based on their searches similarity.

The Result of Our Work

Our work was rewarded by a 100 percent success rate. All visitors were shown different offers based on their initial search. We manage to increase ROI by 8 percent in the first month after the launch.

  • Increase ROI with 8% on first month.
  • Totally eliminate the cart abandon by reusing the data in the second customer visit.
  • Direct email advertising to existing customers after first purchase.
0.21% CTR
12% more CPA
8% ROI