Social media marketing campaign business growing
Social media marketing campaign takes dedication and perseverance. You can’t start your campaign Monday and expect results by Monday afternoon or evening. A more realistic goal is seeing results by Wednesday or Thursday. But in order to run a successful social media marketing campaign, you have to listen to your audience. You have met their needs and solve their problems. Your product should be a solution to their problem. If it is, you’re going to see sales increase and your brand grow with loyal customers.
First, it’s necessary to be consistent in how often you post content. Let’s say you post new content on Tuesday, Thursday, and Saturday. Your customers are not going to be looking for content on Sunday or Friday. Yet, if you miss a Saturday post—and don’t tell them—this throws them off course. It’s your responsibility to reach out to them and explain why that Saturday post won’t happen. My child has a soccer game, for instance, or I’m feeling under the weather. They are certain to understand but don’t leave the customer out in the cold.
You also want to have a business page on every social network. Start with the top 6 networks: Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn. Among one (or more) of these social networks will be your target audience. Those that enjoy video may want to try Busker, Periscope or Youtube. If you get too many comments—to the point that you can’t respond to them all—hire a social media manager. You never want to go past the 24 hour period of interaction. This starts the moment a comment comes in. You now have 24 hours to comment back to that customer’s statement or question. This acknowledges their presence and, to the customer, it shows the business owner stepping away from their logo. Relate to the customer on a personal level and they’ll always buy from you.
You also want to make sure your social media marketing campaign content pushes your brand’s message. If you’re an author, you most likely push your books. If you’re a business man/woman, you may have business-related seminars or courses. A business man/woman wouldn’t sell crochet supplies unless that was a side business. Stepping out of your lane is going to send the wrong message to your readers. It’s going to confuse them and they most likely won’t buy your products. Stay true to your brand and to your products. You can always have more than side business, but keep them separate.
Social media marketing campaign also let you fine-tune your demographics. You can target your audience by their age, gender and location. Some social platforms allow you to target people by their hobbies, region or ethnicity. All of these demographics allow you to narrow your audience. The thing is, you don’t want millions upon millions people seeing your blog post. Why? Because nobody will read it. If your blog post is about grooming dogs before a dog competition, only target dog owners. If your blog post is about playing violins, you may only want to target those who play a violin or stringed instruments. Everyone else in the orchestra may not click on your article.
Finally, keep track of keywords in a spreadsheet. What has worked the best and brought in the most sales? Keep those keywords. What has brought in limited conversions? Scratch those keywords and replace them with keywords more specific to your brand. Conversions are what turn clicks into sales. Everyone can click on a link, but not everyone buys. Make them buy by being persuasive in your social media campaign. Remember: never give up. Stay determined and you’re going to see the results you expect.