Top social media tools for businesses
Web sites and businesses have gone social media. Customers are voting with their credit cards and purchasing more online, putting brick-and-mortar businesses at risk. But this wouldn’t be happening if social media wasn’t effective. The tools listed below help businesses excel in sales and customer service. They’re winning at marketing and product production. If you haven’t used them, give them a try. They might just be a game changer.
First and foremost, Buffer is a tool any business can’t be without. Who has time to create content each day? I don’t. Who has time to individually post to each social network, write an engaging description and use the proper hashtags? (I don’t.) And, I gather you don’t have that have that much free time either. The buffer is here to save the day. It’s going to automatically post your content across the board on all your social networks. Likewise, it’s going to help you schedule out your posts and lets you decide where you want to post it. This makes social sharing worry-free and relaxing. You can enjoy your day and not worry if your customers are getting the latest promotional updates.
If you have a product line, you realize how important an e-mail newsletter is for business. Whereas physical businesses gather addresses and send out catalogs, this is the website owner’s way of effectively selling their products. E-mail addresses are collected through a service called Mailchimp. You can send content, place Google Adsense ads, and send promotions to your subscribers. It’s a way to meet your customers in their social space. Try to send valuable content that gets opened and does not land in the trash folder. And, try to only send one or two e-mails a week. Any more and it may appear spammy.
Similarly, VerticalResponse lets you take your e-mail newsletter to the next level. Through this web application, you can use amazingly colorful templates. They have tools to effectively build your e-mail subscribers, such as having a pop-up ad when a visitor lands on your site. You could have something similar on your social media pages. Your newsletter, too, will be responsive if you use this application. It’s going to look the same on a 27-inch monitor as it would a 5-inch phone. And, they make the process of doing this quick and easy. Give them a try and let them impress you!
Hootsuite is another popular social media tool. This allows you to effectively post content while marketing your business. It supports Twitter, Facebook, Google+, LinkedIn, and Instagram. The application informs you of character links and provides you the option to shorten links. Likewise, it gives you the option to schedule posts and attach photos. This is a paid social media tool, but if you’re serious about social media, it’s one that you should look into purchasing. Hootsuite also provides you with analytics of your content and lets you keep track of assignments that you give your team.
And finally—if you’re super busy like me, then I suggest Sendible. This web application allows you to compose and schedule website content directly in the browser. You can monitor your social media networks while getting in-depth analytics. This web application, too, is going to help you generate leads and conversions for your business. It’s going to help you market your RSS feed, your products and get more people interested in your e-mail newsletter. On another note, it’s an effective way to keep track of team members. All team member assignments can be tracked within Sendible, making it easier to stay in touch with each other. Workflows and tasks are going to be more coordinated, whether the team is all in the office or spread around the world.