Top ways to use video promotion
If you’re a business, you know how critical it is that you promote your products. But I’m going to let you in on a secret: not all your advertisements have to be text advertisements. Rather, video advertisements have the potential of being very effective. If you’ve always been curious about video promotion, but never really tried them—well, today is a brand new day. Try these techniques to get your product out to your customers.
First and foremost, realize that video promotion lengths vary with social platforms. You have an important message to get out, but you need to keep it concise and to the point. Twitter requires that videos be under thirty seconds, while videos appearing on Instagram can be up to a minute in length. Try to keep your videos this length across the board. In journalism school, they taught us that we had fifteen seconds to capture the audience. This means that, if you don’t explain who you are and your video’s purpose in the first fifteen seconds, that your viewer is moving on to the next video. Keep in mind this: if you post your video on Youtube, it can be much longer.
On this note, it doesn’t hurt to write a script before hitting record. What problem does the video solve for your customer? Are you going to teach them how to change a tire? Are you going to explain how to bake a two-layer cake from scratch? Focusing on this problem is going to help keep your information relevant to your viewer. Furthermore, it helps you get to the point. You don’t start off the video in your lounge chair and then go to the kitchen (or the garage). You are already in that location when you hit record. And, it helps you pace your video. Off screen, you have your notes, which tell you exactly what you’re going to do or talk about in the video promotion.
If you’re serious about video promotion, you may want to invest in some gear. Purchase a tripod for either your phone, tablet or video camera. It really depends on what you’ll be using and where it will be. There are tripods in all sizes and most are adjustable. You may also want a microphone. I cringe when I get on Periscope or Busker and you can’t hear the person. They are outside and the outside noise drowns out their own voice. A microphone is cheap (mostly) and will carry your voice to your audience. A green screen, room dividers, and alternative lenses are other pieces of equipment you may consider. Don’t forget to buy extra lights as well; photographer lights do well sitting on a desk.
Furthermore, don’t forget the rule of thirds. Divide your screen into nine equal sections. This means that you draw two lines horizontal and two lines vertical. When taking pictures, it’s natural to want everything centered. However, try to focus your subject on one of the dividing lines. When you go to crop the photo (or the video), this is going to make the cropping that much easier. If you video yourself, you want to make sure that your eyes are on the top dividing line. This means that are centered well into the camera and are the main subject.
Finally, don’t forget to edit your video promotion. This is always the tedious part of video marketing, but it must be done. Think of what would happen if we didn’t edit. Viewers would see our mistakes. They would see all the times you threw the tire iron or couldn’t change the tire in the tire video. Or, they would see the first cake that didn’t cool correctly. Why would they want to watch any more of your videos? Not editing damages your credibility. You can always add a video of your funny bloopers later, but make sure that you put out your best product. So, if you haven’t tried a video marketing campaign—what’s stopping you? Create a video promotion and watch your customers (and sales) roll in!