Types of visual add that get the most attention
Social media has taken off like a firestorm. These days everyone has a phone in their hand. They’re most likely checking in on Facebook, Instagram, Pinterest or Google+. They may have spotted a notification for Periscope, Twitter, LinkedIn, Youtube or Busker. If you want to keep your customer on your site for longer, visual advertisements are the way to get them there. These can be still photos or videos, but creativity is the main factor. Use these marketing techniques to find your target audience.
First and foremost, create a visual add. In order to draw customers into your brand, you have to step away from your logo. Create a humanistic aspect to it. Step in front of the camera and introduce yourself. Market yourself as a mentor, entrepreneur or a public speaker. Those that tune into your videos wants to learn something. Ask yourself: what can I teach others? It may be giving them 10 helpful tips to be more productive. Or, it may be teaching them how to change the oil on their car. Videos are a way to get social engagement. Those that enjoy your video are likely to comment, like or share it. This gets more viewers and draws more people to your website.
Photography is another type of visual add. Photos have the capability to drive emotion. They make us laugh, cry or provoke us into thought. Choose a stock photo carefully to deliver your message. You can put text over it in the form of a title or a quote. This can then go onto social media sites, inspiring your followers to take action. The key with photography is to be consistent. If you post leadership quotes or quotes related to business, stick with this theme. Any other quotes are going to throw off your reader. You’re creating a brand. Sticking with the same theme is going to help stick to your brand, whereas posting a variance of themes would lead you astray.
Infographics, too, are wonderful visual add. Not only do these graphics have relevant information, but you can also post your logo onto the graphic. You can post it across the board on virtually any social network. Most infographics are on Pinterest, but if you go this route, please don’t post the smallest picture of your infographic. People will not click on it, nor will they visit your site. Rather, post a larger picture of your infographic that is clearly readable. Carefully choose the font and colors—both the text color and the background color. If it hurts your eyes to read, it’s guaranteed to hurt the eyes of your reader.
Slideshare is another visual add worth investing in if you’re a website owner. It’s just like Microsoft Powerpoint or Keynote. Slideshare is where you put together slides into a presentation format. You do this with the intent of teaching a skill or concept. Try to make the slides fun and engaging. The slides can then be exported into a video file, which can be uploaded to anywhere on the internet. Place it on your Facebook business page, Youtube or your website. This way your target audience has the opportunity to see the content.
Also, don’t forget to create graphics that include data. Let’s say you’re comparing auto sales of a particular region over the past decade. This information could be illustrated by using a bar graph, a line graph or a pie chart. It all depends on what data you’re comparing. For instance, if you’re comparing different regions against types of cars, then a bar graph may be the best option. But if you’re comparing types of cars against one region, a line graph may do the trick. You may only use a pie graph, really, if you’re comparing how many customers bought each type of car. I’m assuming that anyway; I’ll leave the graphs up to you.
Finally, let your creativity out of the box. Are you having a contest? Are you looking for new ways to step out from behind your brand? Post behind-the-scene photos of your company and staff. Show your customers how their product is manufactured. Create a photo specifically for the contest—listing the rules, the deadline, and the prizes. If you step out from behind your logo, it’s going to make you more trustworthy and authentic to your customer. They’re going to see that you care about your customers and your marketing is going to work for itself.