After 15 years of successful practice in Los Angeles and Carson, Dr. Drew Hall expanded to Sarasota, Florida, opening his third clinic location. The website needed to establish his credibility in a new market while leveraging his powerful personal recovery story from a wrestling injury 28 years ago. We built a site that combines his extensive Blair technique experience with authentic patient connection, emphasizing how upper cervical injuries can cause unexpected health problems like sleep issues and depression that most people never trace back to their neck.
Dr. Drew Hall was well-established in California but completely unknown in the Sarasota market. Florida patients had no awareness of his 15-year expertise in Blair Upper Cervical technique or his compelling personal journey from chronic health problems to recovery. The website needed to quickly build trust in a new community while educating patients that symptoms like depression, sleeping trouble, and widespread pain might originate from an upper neck misalignment they're not even aware of. The challenge was transferring his California reputation to establish immediate credibility in Florida.
We created a website that leads with Dr. Hall's authentic story of recovery from a wrestling injury, immediately connecting with patients who've struggled with unexplained health issues. The site strategically mentions his 15 years practicing in Los Angeles and Carson, establishing him as an experienced practitioner not a newcomer. The free consultation offer reduces barriers for skeptical Florida patients unfamiliar with upper cervical care. Content emphasizes how the Blair technique's gentle, precise approach differs from traditional chiropractic, while Dr. Hall's media appearance with Dr. Kevin Pecca adds third-party credibility. The messaging consistently reinforces that upper cervical misalignment causes problems people never connect to their neck.
