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Charleston UC

Dr. Will Youngblood's practice needed a website that would establish him as Charleston's neurostructural correction expert while highlighting his unique position as a Knee Chest technique instructor. With over 25 years of experience and advanced certification from the inaugural Upper Cervical Academy class, the site needed to reflect both his teaching authority and patient-focused care. We created a comprehensive platform emphasizing the practice's focus on correcting spinal abnormalities rather than just treating symptoms, positioning Dr. Youngblood as Charleston's premier upper cervical specialist.

  • Completed Date: 2022-06-09
  • Category: Educational Authority
  • Client: Dr. Will Youngblood
  • Location: Charleston, NC

Our Challenge

Dr. Youngblood's impressive credentials – instructor status in Knee Chest technique and graduate of the first Upper Cervical Academy class – weren't effectively communicated online. Charleston patients searching for alternatives to symptom-based care couldn't find his neurostructural approach that addresses root causes. The website needed to establish his teaching authority while remaining approachable for patients unfamiliar with how upper neck problems can cause symptoms throughout the body. The practice's comprehensive, peaceful healing environment needed to come through digitally to attract patients seeking more than temporary pain relief.


  • Showcase instructor-level expertise
  • Explain neurostructural approach clearly
  • Connect upper neck to whole-body symptoms
  • Emphasize root-cause vs symptom treatment
  • Convey peaceful healing environment
  • Build trust through educational content


Project Overview

We developed a sophisticated yet accessible website that positions Dr. Youngblood as both an expert practitioner and educator in upper cervical care. The site immediately introduces the neurostructural concept, explaining how the practice focuses on correction rather than symptom management. His credentials – Life Chiropractic graduate (1996), Upper Cervical Academy inaugural class (2011), and Knee Chest Society instructor – establish unquestionable authority. The conditions section connects specific symptoms (trigeminal neuralgia, vertigo, back pain) to upper cervical causes, educating patients that their problems might originate in the neck. The emphasis on "honesty, integrity, and compassion" in a "peaceful healing environment" balances clinical expertise with the personal touch patients seek.